A building’s design is no better than its foundation. Likewise, we know that to meet your goals our solutions depend on the quality of information they’re based on. This is why we go to great lengths to collect everything needed to do the best possible job. First we’ll schedule information-gathering meetings with you and/or key staff. We not only want information on scheduling, budget and job specifications, we’ll determine your preference, target audience and objectives. We want to know all the user features and benefits of the subject we’re communicating. Though possibly time-consuming, this process is crucially important. It will help sharpen project focus and objectives, and assure that we produce a creatively excellent and strategically targeted solution.

Good creative work, whether on the web or in print, doesn’t often come in a flash of inspiration; it usually involves trial and error. This is why we take the time to consider several approaches (concepts), work them through, try them out, and revise them. Usually some practical and functional ends need to be tied up before submitting our ideas—subcontractor availability, vendor estimates, scheduling requirements, etc.

From our information-gathering meetings we’ll present rough concepts to you and your project manager. This assures that we all stay focused on the problem and are not distracted by too many personal opinions. Our rough concepts are adequate to convey the best approach taking into consideration your budget, schedule, objectives and preferences. They are not so well-developed as to have wasted time and effort if we need a course correction.

After presenting, we’ll ask for your comments. The more objective and specific you can be, relating to the project’s strategy the more efficiently we can proceed. We allow time for revision cycles in determining a realistic schedule.

The final recommendation will be routed to the appropriate decision makers for proofing, reserving stylistic and subjective decisions to your project manager. To avoid costly confusion, it is also important that all communication with us come from the project manager.

During the course of the project we will keep the project manager informed of our progress. Activities that will affect the schedule or budget will be verbal unless requested in writing. Changes to the project at this point may involve significant impact on project scope, production schedule and costs.

Our goal is to keep your project moving ahead quickly, smoothly and cost-effectively to maximize results.